To promote your business on Google Maps in 2025, you need to create or claim your Google Business Profile, add complete and accurate details, collect positive reviews, use relevant categories, post updates regularly, and optimize for local SEO by adding keywords and location-based content. This helps your business appear in the top results when people search for services near them.
Why Google Maps Matters for Local Business Growth
People use Google Maps to find everything — from the nearest coffee shop to emergency plumbers. If your business isn’t showing up there, you’re invisible to hundreds (or thousands) of potential customers. Especially in 2025, with Google using more local and AI-driven search features, having a strong Google Maps presence is critical for small businesses.
Let’s walk through exactly how to do it — and do it right.
1. Set Up or Claim Your Google Business Profile (GBP)
The first step in promoting your business on Google Maps is to create (or claim) your Google Business Profile. This is the listing that appears when someone finds your business on Google Search or Maps.
How to do it:
- Go to google.com/business
- Sign in with your Google account
- Search for your business or add it manually
- Complete verification (postcard, phone, or email)
2. Add Accurate Business Details (and Keep Them Updated)
Google rewards accurate information. Make sure your business name, address, phone number (NAP), and business hours are 100% correct.
Also, add:
- Business description (include your services + city name)
- Categories (primary and secondary — e.g., “Plumber” and “Drain Cleaning Service”)
- Website link
- Services and products list
📍 Use local keywords in your description like “plumbing services in [city]” to support local SEO.
3. Encourage Positive Reviews From Happy Customers
Reviews play a big role in your Google Maps ranking. The more reviews you have — especially with keywords and photos — the more trustworthy your business appears.
Tips to get more reviews:
- Ask every happy customer politely
- Use SMS/email follow-ups with direct links
- Respond to every review (good or bad) with gratitude or professionalism
👍 Example: “Thank you for choosing our plumbing service in Chicago!”
4. Add High-Quality Photos and Videos
Listings with photos get more clicks, calls, and directions. Show off your storefront, staff, service in action, and even behind-the-scenes shots.
Google loves visuals — and so do customers.
Use:
- Geo-tagged images (taken at your business location)
- Real customer photos (with permission)
- Short video walkthroughs or team intros
5. Post Regularly on Your Google Profile
Think of your Google Business Profile like a social media page. You can add posts about offers, events, tips, or seasonal services.
Posting regularly shows your business is active, which can boost visibility.
What to post:
- Weekly updates
- Limited-time offers
- Tips related to your service (e.g., “3 Signs You Need a Plumber”)
6. Use Location-Based Keywords on Your Website
Your Google Maps ranking is also tied to your website’s SEO. Make sure your homepage and service pages mention your city or service area naturally.
Examples:
- “We offer plumbing services in Austin, TX”
- “Affordable AC repair near Round Rock and Cedar Park”
Also, embed your Google Map location on your website’s contact page.
7. Track Performance and Adjust
Use the Google Business Profile Insights dashboard to track how many people:
- Found your listing
- Clicked to call
- Asked for directions
- Visited your website
This helps you see what’s working and where you can improve.
How can we Promote Your Business on Google Maps
Promoting your business on Google Maps in 2025 isn’t just about showing up — it’s about showing up the right way. A complete, optimized profile combined with regular updates, real customer reviews, and smart local SEO can put your business on the map — literally.
At Digi Spark Growth, we help small businesses like yours get found locally, generate leads, and stay ahead of the competition. Whether you’re just getting started or want better results from your existing listing, our team is here to help.