If you run an online store, you’ve probably asked yourself this — “Should I spend my budget on Facebook Ads or Google Ads?”
The truth is, both platforms work — but for different reasons. The trick isn’t choosing one over the other… it’s knowing how to use each the right way.
At Digi Spark Growth, we’ve helped dozens of e-commerce businesses scale using both platforms strategically — not by guessing, but by using real data and conversion-focused campaigns.
Let’s break down how each platform performs in 2025 and which one fits your goals best.
Google Ads: Best for Shoppers Ready to Buy
Google Ads is all about search intent — people who are already looking for what you sell.
Think of it like this: when someone types “buy running shoes online” or “best skincare products near me,” they’re already halfway to checkout. Google Ads helps you show up right at that decision point.
✅ Why E-Commerce Brands Love Google Ads
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High buyer intent: Users are actively searching, not scrolling.
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Smart Shopping & Performance Max campaigns: AI-driven ads automatically find high-converting audiences.
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Fast ROI tracking: You can see exactly which keywords drive sales.
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Strong local & global reach: Perfect for both small stores and global brands.
💬 Example: One of our clients, a skincare brand, saw a 3.8x ROAS (Return on Ad Spend) in just 45 days after we rebuilt their Google Ads campaigns with conversion tracking and optimized keywords.
Facebook Ads: Best for Building Desire and Brand Awareness
While Google targets “ready-to-buy” shoppers, Facebook Ads (and Instagram Ads) excel at creating awareness and interest — even before customers start searching.
You can reach people based on their interests, behavior, and demographics — showing your products to those who didn’t even know they needed them yet.
✅ Why Facebook Ads Still Work in 2025
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Powerful visual storytelling: Reels, carousels, and videos attract attention fast.
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Precise audience targeting: Great for niche products and retargeting.
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Budget-friendly: You can start small and still see measurable results.
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Great for upselling and remarketing: Perfect to bring past visitors back.
💬 Example: A jewelry brand we worked with ran retargeting ads to abandoned cart users. Result? 27% increase in recovered checkouts in one month.
Facebook vs Google Ads: Quick Comparison
| Feature | Google Ads | Facebook Ads |
|---|---|---|
| Audience Type | People actively searching | People scrolling by interest |
| Goal Type | Conversions & sales | Awareness & engagement |
| Best For | High-intent buyers | Cold audience nurturing |
| Ad Formats | Text, shopping, YouTube | Image, video, carousel, story |
| Budget Use | Higher CPC, stronger ROI | Lower CPC, broader reach |
So… Which One Should You Choose?
If you want fast sales from people who already know what they want — Google Ads wins.
If you want to build a brand, reach new audiences, and retarget existing ones — Facebook Ads delivers.
But the real magic happens when you combine both.
That’s how top e-commerce brands dominate in 2025 — they let Facebook create demand and Google capture it.
How Digi Spark Growth Makes It Work
At Digi Spark Growth, we don’t just run ads — we build complete sales ecosystems.
Here’s how we help e-commerce brands scale fast:
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✅ Set up Google Performance Max campaigns for high-intent traffic
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✅ Run Facebook retargeting to convert abandoned visitors
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✅ Optimize product feeds and landing pages for conversions
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✅ Track every click, lead, and sale through accurate analytics
We focus on one thing — turning your ad spend into real, measurable profit.
So if you’re tired of guessing where your marketing dollars should go, it’s time to let experts handle it.
🚀 Let’s Grow Your E-Commerce Store Together
Whether you’re running a small Shopify store or scaling a national brand, our team can help you find the perfect balance between Facebook Ads and Google Ads to get the best ROI.
👉 Book a free consultation with Digi Spark Growth today — let’s turn clicks into customers and browsers into buyers.